The Cruise

Description

We were commissioned by EPIC Games to create an experience that encourages social engagement & friend requests. Upon receiving this brief, along with the KPIs they wanted to achieve, we immediately came up with the concept of The Cruise. We felt this was the most perfect environment for new players to be easily exposed to one another in captivated space. The ship was designed to be open, flowing and fun to increase the chances of social interaction between players no matter which section they decide to hang out on.

This Creative experience not only contained tons of activities and mini-games on the ship itself, we managed to also create a feeling that players are on a genuine cruise ship as it 'stops' every few minutes at various islands where players can choose to get off and play more elaborate mini-games. These include: Treasure hunt inside a abandoned mine cave, Meal Prep on a deserted Island, Hot Collection within a Volcano Excursion + more!

Conclusion

This experience did extremely well & most prominently achieved its KPIs as it entered the Top 10 Friend Accepts per hour after the first week of release!