Technicolor Tropic

Description

We've been working alongside Coachella, the leading festival for music and art, in two facets. On one side, we've been working alongside them on producing and strategy to leverage their 'Coachella Island' as a place for curation that other developers can share their work within. Strategizing ways to engage the Fortnite Creative Community and get them excited about Coachella wanting to be part of this space in a more deeper, meaningful way than any other brand has attempted.

In addition to this, we've developed a custom mini-game for Coachella that took art direction from their Discord community that created unique AI generated art to influence the base of our design. This method helps merge together art, music and now gaming in a beautiful way that only Coachella could pull off. Our custom experience, Technicolor Tropic is a 12 player, non-violent mini-game where players compete to collect music notes for score whilst avoiding falling in the sand pit. Set in the midst of a neon tropical desert oasis with nods to key Coachella visuals like Spectra, the wheel and art park.

Conclusion

This experience did very well. We are proud to have worked on this project alongside Coachella and are excited for more opportunities to work with them in the future!